"IDEA Consulting and Solutions" LLC donated a playground to "Khazar" kindergarten. Following the strategy of corporate social responsibility, "IDEA Consulting and Solutions" LLC donated a new playground consisting of four playgrounds to "Khazar" kindergarten. This project, which is a source of our pride, aims to create a safe and fun environment for children. The playground intended for different age groups will be useful for children's mental and physical development, as well as increasing their social skills, in addition to having fun. The playground in question allows our children to develop and spend quality time in a completely safe and secure manner. In addition to achieving success in the business environment, our company also works for the welfare of society and the protection of the environment. By the corporate social responsibility strategy, we will continue to contribute to the development of society with similar social responsibility projects in the future.

Marketers and advertisers, in particular, think that you need to change somebody’s thoughts before changing his/her behaviour. They believe you can change their behaviour if you make them believe. That’s why the function of advertisement is to persuade people.   In 1897, Charles Austin expressed this opinion for the first time. Many marketers asserted this mindset in the twentieth century, but Rosser Reeves was the most well-known.  Reeves stated in 1961 that every brand must have a "unique sale offer" that is emphasized in all advertisements. This viewpoint is so widely held that many advertising agencies now refer to themselves as "assurance agencies".   However, the only way to sell is not to be convincing. Of course, by convincing, you can direct the person to a manner (to prefer the brand), but usually, this is the hard way. Because, the mind of a human is programmed to like its ideas, not accepting others’ ideas. Nobody wants to change his/her mind. Even children enjoy their ideas.   All successful brands follow different strategies. These are the brands that explain their benefits to people, please them, and do not change selling decisions for their brand, but rather first incorporate their products into consumers' lives and then develop positive thoughts about their brands.   The main goal here is to get your brand consumed. When someone purchases a brand, he or she begins to think and speak positively about that brand. Human concludes about manners being how right or wrong when manners are conscious or unconscious. After making a choice, tries to prove to himself/herself and the people around her/him that how good her/his decision is.   As a result, after consuming a brand people’s desire for that brand increases. Every user’s love for a brand and attribution of good features to the brand is associated with a supportive approach of the human mind in the research about the brand.   Huge brands become popular brands in this way without attempting to be liked.  “Experience is the child of action,” says Benjamin Disraeli.